Soderholm began as a high-end custom home builder and evolved into a family of companies serving luxury homeowners across building, services, and advisory.

Howbridge helped expand the brand architecture, launch new business lines, develop storytelling, build digital assets, and position the company for generational growth.

Towerwall partnered with Howbridge during a period of significant growth and expansion. Together, we strengthened the brand, expanded revenue opportunities, enhanced marketing and sales enablement, and helped position the company for growth throughout the United States and Caribbean.

Howbridge also supported the Towerwall Summit through event strategy, messaging, and promotional campaigns that reinforced the company’s cybersecurity leadership.

Walter Morris Company was a second-generation family business preparing to compete in a more complex, consolidated, and competitive market. They needed to modernize while preserving what made the company strong.

Howbridge helped clarify strategy, strengthen positioning, define solution sets, launch new business lines, and support higher-value selling.

Commonwell was created to fill a major gap in the water quality market by connecting testing, product selection, system design, installation, and long-term support into a single solution. The opportunity was clear, but the business needed a scalable business model, pricing structure, market positioning, and a go-to-market strategy.

Howbridge helped rebrand and reposition the company, define the service continuum, expand the product portfolio, and transform a stalled initiative into a market-ready platform positioned for long-term growth. See full Growth Story.

Howbridge partnered with Mini Warehousing, a third-generation family business celebrating more than 50 years of success, to strengthen its position in a highly competitive and commoditized market.

As private equity firms consolidated the industry, we helped sharpen the company’s differentiation through stronger brand positioning, a modernized digital presence, improved customer education, and greater visibility into marketing ROI, creating a stronger platform for long-term growth.

PEC of Connecticut had grown through acquisitions and expansion across New England. Leadership needed to unify multiple brands, strengthen company culture, and create a more consistent market presence.

Howbridge supported brand strategy, employee engagement initiatives, messaging development, and website modernization to bring the organization together under a shared vision.

Newman Associates was one of New England’s leading engineered pipe support, fabrication, and construction supply companies. While highly respected within the industry, leadership wanted to strengthen market visibility, improve storytelling, and better communicate its engineering and fabrication capabilities to contractors, engineers, and designers.

Howbridge developed a new digital platform, clarified the company’s value proposition, and strengthened its market position around expertise, service, and technical capabilities.

When Howbridge began working with C&E Auto Collision, the company held just two OEM manufacturer certifications. Through focused brand, customer experience, and digital initiatives, C&E grew its portfolio to 17 OEM certifications and became a trusted collision repair partner.

Today, auto dealerships actively seek out C&E for certified repairs, reinforcing its position as a market leader.

Hollis Auto Body, a second-generation family business with more than 50 years of success, sought to strengthen its position as a leader in luxury collision repair.

Howbridge elevated the company’s brand, communications, and market positioning as it evolved from a traditional body shop into a recognized authority on repair standards, trusted by manufacturers, dealerships, and luxury vehicle owners throughout New England.