How Soderholm Companies Expanded a Family Business into a Multi-Company Platform
What began as a highly respected custom home building company evolved into a broader platform of luxury home services, advisory expertise, and long-term client care.
Howbridge partnered with Soderholm leadership to help transform a third-generation family business into Soderholm Companies—a connected family of brands including Soderholm Custom Builders, Soderholm Services, and Soderholm Advisors—positioned to support clients across the full lifecycle of luxury homeownership.
How Howbridge Helped:
Howbridge worked alongside Soderholm leadership for more than two decades across business expansion initiatives, branding, storytelling, digital strategy, and market positioning.
Over that time, we helped support the company’s transformation from a high-end remodeling firm to a luxury custom home builder, and ultimately into a diversified lifestyle and services platform positioned for long-term growth.
Key Growth Results:
Soderholm Custom Builders
The Challenge:
Evolve a legacy family business into a scalable platform for the future.
Soderholm Custom Builders had built decades of trust serving an extremely discerning client base through exceptional craftsmanship, deep relationships, and attention to detail. As third-generation leadership prepared the company for the future, they recognized an opportunity to evolve beyond custom home construction alone.
The challenge was expanding the business into complementary offerings—including luxury home management, advisory services, and consulting—while maintaining the exclusivity, trust, and elevated experience expected by a highly selective clientele.
Growth needed to feel intentional and aligned with the reputation and values that had defined the family business for generations.
Key Deliverables
Guided by our Core 4 Operating System™, we worked alongside leadership to address the organization's most pressing growth challenges. The following key deliverables were implemented across people, process, performance, and market engagement to improve efficiency, strengthen customer experience, and position the company for long-term success.
FOSTER A CULTURE
OF GROWTH
- Leadership Collaboration
- Business Vision Alignment
- Organizational Planning
- Long-Term Growth Strategy
OPTIMIZE FINANCIAL
DRIVERS
- New Revenue Stream Development
- Business Line Expansion Strategy
- Service Monetization Planning
- Growth Opportunity Analysis
DRIVE HIGH-VALUE
ENGAGEMENT
- Website Strategy & Development
- Video Production & Storytelling
- Marketing Campaign Development
- Client Experience Communications
- Digital Brand Experience
OWN YOUR
MARKET
- Brand Evolution Strategy
- Luxury Market Positioning
- Service Line Positioning
- Competitive Differentiation
- Storytelling & Brand Narrative Development
Key Initiatives (4)
Solution:
Preserve the legacy. Expand the platform.
Howbridge helped Soderholm Companies bridge the gap between legacy craftsmanship and future scalability by aligning branding, storytelling, digital strategy, business line expansion, and customer engagement into a cohesive growth platform.
By helping leadership thoughtfully expand the company into complementary service businesses while maintaining the exclusivity and trust of the brand, Soderholm Companies strengthened its market position, diversified revenue opportunities, and built a stronger foundation for future generations.
The result was a modern luxury home platform capable of supporting clients not only through construction—but throughout the entire lifecycle of luxury homeownership.
From the Client
“For two-decades, Howbridge has been a trusted partner in helping us evolve our business while staying true to who we are.
Their ability to combine strategic thinking with execution has helped us strengthen our brand, grow thoughtfully, and position the company for the future.”
