by Jeffrey Prag


by Jeffrey Prag


Silos squash potential. At Howbridge, our experience shows that sustainable success sits at the crossroads of three elements: offerings, organizational dynamics and opportunities. In this blog post, we explain the O3 effect and our approach to creating continuous growth.

Building a venture is filled with inflection points—none of them easy.

But too often, companies face these matters in isolation, building siloed answers to interconnected challenges.

This method of problem-solving is not new. In fact, logistical silos are foundational elements of 20th-century organizational structures. But what was once viewed as a way to streamline and simplify the workforce now impedes many ventures from reaching their full potential.

We know because we’ve seen it firsthand.

At Howbridge, our experience shows that sustainable success sits at the crossroads of three elements:

  • Offerings to market (products and services)
  • Organizational dynamics (internal and external)
  • Opportunities (vertical and horizontal)

When companies are able to craft growth strategies aimed at this intersection, they generate cycles of continuous growth and improvement.

We call this the O3 effect—and it’s the very foundation of what we do.

Howbridge helps companies build cross-functional strategies that harness the power of O3 by prioritizing challenges at the intersection of offerings, organizational dynamics and opportunities.

Through this approach, companies are empowered to look beyond vertical structures to embrace greater cross-pollination of ideas and capitalize on new business opportunities.

How Do We Do It?

We work as one team.

Whether at a launch, growth or pivoting to new opportunities, companies often turn to a series of consultants to address their growing pains—once again bringing siloed answers to interconnected challenges.

Howbridge houses an integrated team of entrepreneurs, founders, and builders under one roof. We’ll quickly assemble an interdisciplinary team of experts that have walked in your shoes and tackled the very issues preventing your growth.

We’ll work together to get at the root cause of a pain point and collaborate with your team to prioritize solutions that accelerate progress toward your organization’s goals.

We take a holistic approach.

Where others address challenges in isolation, we look at your organization as a whole, evaluating how each challenge impacts the next.

We’ve learned not to think narrowly about the pain point at hand. Instead, we think bigger and we think long term.

As we design a vision, strategy, and execution plan, we consider how the individual elements impact each other.

We encourage collaboration on all fronts.

Silos squash potential. True innovation requires collaboration and strong execution demands alignment.

We bring together a diverse set of thinkers, planners and doers who will help bridge the gap between your teams—from the C-suite to the marketing department and beyond—eliminating workplace silos.

When we’re done, you’ll be sure that every team member is compelled by your organization’s vision and goals and that they understand the role they play in achieving long-term growth.

This is how you realize your full potential.

Are you ready to look beyond the silos that are holding your organization back? If so, book a discovery call today to learn more about our integrated approach.

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