• Brands are putting a greater emphasis on building emotional relationships with consumers. “It’s powerful and it works,” says branding consultant Jim Stengel, former CMO of P&G and author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.

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  • Businesses are often focused on delivering their product, dismissing “branding” as a lofty goal best left to large corporations. We often see this in clients who misconstrue what a brand is, believing their brand is something identifiable, such as a logo or tagline.

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