Gone are the days when your biggest competitors are limited to those within your industry. In the world of digital marketing, personalized online shopping experiences and innovative customer service offerings, your biggest competitors are the brands your audience is already buying from. Here’s why. Who is your biggest competitor at this very moment? Don’t limit […]
When launching a new venture, it pays to be smart with your time and effort. That’s why developing a Minimum Viable Product (MVP) is so important. In this blog post, we explain what an MVP is and why you should consider investing in one. Imagine this… You have an idea for the perfect product—an app […]
Silos squash potential. At Howbridge, our experience shows that sustainable success sits at the crossroads of three elements: offerings, organizational dynamics and opportunities. In this blog post, we explain the O3 effect and our approach to creating continuous growth. Building a venture is filled with inflection points—none of them easy. But too often, companies face […]
Brands are putting a greater emphasis on building emotional relationships with consumers. “It’s powerful and it works,” says branding consultant Jim Stengel, former CMO of P&G and author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
Businesses are often focused on delivering their product, dismissing “branding” as a lofty goal best left to large corporations. We often see this in clients who misconstrue what a brand is, believing their brand is something identifiable, such as a logo or tagline.