StoneTurn sought Howbridge’s help to revitalize their brand reposition firm for domestic and international expansion.

The next generation battery is here.


PolyPlus is a world leader in the development of next-generation battery technology. The Company invented and patented the protected lithium electrode (PLE) which is a core technology for lithium-sulfur, lithium-air, and lithium-water batteries.

PolyPlus has a world-class team of scientists and engineers and a rich pool of intellectual property totaling more than 135 issued and 40 pending patents. The PLE was recognized by TIME magazine as one of the 50 Best Inventions of 2011, and by the Edison Committee with a Gold Edison Award in 2012. Founded in 1991, they considered themselves a 25+ year old startup and were ready to step out of stealth mode.


Partner Since


Berkeley, CA

Dig in & team up.

Serving as corporate partners with StoneTurn to craft a business strategy for global expansion, repositioned them for growing domestic and international markets, and aligned their business development initiatives with their marketing plans.

Together we set out on key initiatives…

Key Initiatives Included:

Partner with executive team in developing value proposition.


Key Initiatives Included:

Develop brand blueprint to engage with investment community.


Key Initiatives Included:

Direct engagement with executive team for culture building activities for recruitment and retention.


Key Initiatives Included:

Enhance and streamline communication platform.


Key Initiatives Included:

Develop digital footprint to inform academia and commercial audiences.


“So happy one of our investors recommended them. Right from the beginning ID understood our most pressing needs while considering our expanded horizon. I have come to value their insightful and careful approach coupled with first-rate responsiveness.”

 – Bruce Katz, Manager, Intellectual Property, PolyPlus

A brand built for international growth.

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Five-fold retention rate increase, in one of the top engineering markets.

Closed two significant funding rounds.

Expansion of key global partnerships.

From the moment we began working with Howbridge, they truly served as members of our team. There is no task too large or small – from strategic conversations to the most tedious details, Howbridge delivers high-quality solutions to complex growth problems.