A leading physician developed a breakthrough treatment for genetic screening. He needed a team to help him turn it into a business.

From lab bench to product launch.

Previvo Genetics

Previvo Genetics (Previvo) is a medical device start-up in the process of bringing a revolutionary preimplantation genetic diagnosis solution to the planned pregnancy market. Previvo’s founder and inventor, Dr. John Buster, was no stranger to working with Howbridge, engaging them to accelerate the growth of his fertility practice based out of Tufts Medical Center. However, the early stage requirements of Previvo presented a different set of challenges altogether.


Partner Since

Life Sciences

Bay Area, CA

From consultants to a part of the team.

Previvo’s large range of needs, combined with its founder’s innate trust, led the company to include Howbridge’s Jeffrey Prag as a member of the executive management team, serving as Vice President, Marketing and Commercialization. By making this decision, Previvo gained access to a full set of marketing and commercialization capabilities, without incurring the costs of a full-time staff.

We joined the management team at Previvo to deliver a full stack of commercialization capabilities. In addition to brand and marketing initiatives, we helped craft revenue strategies, built out the sales infrastructure, and established key partner relationships.

Together we set out on key initiatives…

Key Initiatives Included:

Partnered with founders and executive team to develop company infrastructure, company name & value proposition.


Key Initiatives Included:

Led early-concept product development, IP activities, and patent illustrations.


Key Initiatives Included:

Developed business model and revenue lines to monetize technology.


Key Initiatives Included:

Developed International commercialization strategy & infrastructure with unique pricing strategies.


Key Initiatives Included:

Developed communication strategies for outreach & engagement with investors, KOL’s, partners and early adopters.


“Jeff and the team at Howbridge have been with me from the very beginning with an acute focus and unwavering commitment to see our company succeed.

They led us from concept and patent drawings to naming the company, to developing our commercialization infrastructure. They have been an invaluable member of the team, helping us achieve key milestones, facilitating fundraising and company buildout. I feel fortunate to have a true partner who put company needs first, willing to challenge the status quo all while looking ahead.”

– John E. Buster, M.D., Founder, Inventor & Board Member

Patents secured. Capital raised. Trials launched.

Through our strategic insight, Previvo achieved key milestones, including:

Facilitated capital raise over from seed through C Round.

Awarded 10 domestic and international patents.

Establish commercialization structure.

Obtained CE Mark clearance.