Professors and leading trauma research specialists set out to build a community of changemakers. They needed cause-based change expertise to raise awareness.
Building a community of empathy and change.
MassBay Community College
Research is clear that violence & trauma create obstacles to academic success, and equally clear that everyday interventions in our communities create the possibility for change.
The team at MassBay Community College’s Institute for Trauma, Adversity, & Resilience in Higher Education had established themselves as the leaders in trauma-informed practices in higher education, but knew it would take a community approach to make meaningful change.
As recipients of a grant from the U.S. Department of Education, they set off to host a conference to attract attendees from all of the globe.
Founded
1961
Partner Since
2022
Industry
Higher Education
Location
Wellesley, MA
A first of its kind.
The team at the Trauma Institute are experts in their fields. Professors and leading educators in trauma & resilience, but did not have experience in hosting and promoting a premiere event to effectuate change.
The College’s president interacting with several Howbridge’s clients as well as attending supporting events, recommended us to the Institute founder as partner and advisor to create a lasting movement.
Together we set out on key initiatives…
Key Initiatives Included:
Partner with executive team in developing value proposition.
Key Initiatives Included:
Develop brand blueprint to engage with investment community.
Key Initiatives Included:
Direct engagement with executive team for culture building activities for recruitment and retention.
Key Initiatives Included:
Enhance and streamline communication platform.
“So grateful we were referred to Mark & Jeff at Howbridge. The entire team are professionals who invest and share their expertise in helping clients articulate their vision and goals with warmth and intelligence. We look forward to continuing the work together.”
– Jeanie Tietjen, PhD, Founder, Institute for Trauma, Adversity, and Resilience in Higher Education
Impact:
A brand built for international growth.
Through our strategic insight, MassBay achieved key milestones, including:
Five-fold retention rate increase, in one of the top engineering markets.
Closed two significant funding rounds.
Expansion of key global partnerships.