Starting a movement doesn’t happen overnight. And neither does bringing a product to market.
At first, the team at Cadence Health came to Howbridge to build a brand that captured their vision for “liberating the pill.” We developed a brand foundation and corporate website that established their unique position in the market and spoke to early investors of the opportunity at hand.
Rubber met the road when Cadence began their Human Factors studies. We developed numerous packaging prototypes and blister pack options to present to the testing group which resulted in crucial feedback from real consumers.
Together we worked with Cadence on the following key initiatives…