Medical entrepreneurs set out to empower women by making birth control OTC. They needed creative minds to shift a fundamental mindset.

Liberating the pill.

Cadence Health

In many parts of the world, a woman can walk into a store and buy a pack of birth control pills over-the-counter. So why can’t we do the same here in the U.S.?

The Cadence Health team of internationally renowned reproductive health experts and pharma entrepreneurs had a bold plan to revolutionize the way the Pill is sold. They turned to Howbridge to help them bring their vision to life.


Partner Since

Life Sciences
Consumer / B2C

Berkeley, CA

Building a movement, gaining traction.

Starting a movement doesn’t happen overnight. And neither does bringing a product to market.

At first, the team at Cadence Health came to Howbridge to build a brand that captured their vision for “liberating the pill.” We developed a brand foundation and corporate website that established their unique position in the market and spoke to early investors of the opportunity at hand.

Rubber met the road when Cadence began their Human Factors studies. We developed numerous packaging prototypes and blister pack options to present to the testing group which resulted in crucial feedback from real consumers.

Together we worked with Cadence on the following key initiatives…

Key Initiatives Included:

Partner with executive leadership in developing value proposition.


Key Initiatives Included:

Enhance brand and streamline communication outreach.


Key Initiatives Included:

Develop product prototypes for clinical trials and human factors study.


Key Initiatives Included:

Develop digital assets for investors and target audience.


Key Initiatives Included:

Design and develop product packaging concepting and patient instructions for use.


“Howbridge has a straight-to-the-point focus on what matters most and what’s valuable. They are able to balance immediate needs and long term solutions quickly and effectively. Their team had really great ideas for how to present our company to both investors and potential end-users.

That’s a great approach for startups. I will definitely continue to partner with Howbridge on Cadence and future ventures.”

   – Samantha Miller, Co–founder & COO, Cadence Health

A brand built for international growth.

Through our strategic insight, Cadence achieved key milestones, including:

Successful human factors studies.

Seed to Series B Completion.

Brand line extensions to OTC and Rx product.