StoneTurn sought Howbridge’s help to revitalize their brand reposition firm for domestic and international expansion.

Liberate the pill.

Cadence Health

In many parts of the world, a woman can walk into a store and buy a pack of birth control pills over-the-counter.So why can’t we do the same here in the U.S.?

The Cadence Health team of internationally renowned reproductive health experts and pharma entrepreneurs had a bold plan to revolutionize the way the Pill is sold. They turned to Howbridge to help them bring their vision to life.


Partner Since

Life Sciences
Consumer / B2C

Berkeley, CA

Dig in & team up.

Serving as corporate partners with StoneTurn to craft a business strategy for global expansion, repositioned them for growing domestic and international markets, and aligned their business development initiatives with their marketing plans.

Together we set out on key initiatives…

Key Initiatives Included:

Partner with executive leadership in developing value proposition.


Key Initiatives Included:

Enhance brand and streamline communication outreach.


Key Initiatives Included:

Develop product prototypes for clinical trials and human factors study.


Key Initiatives Included:

Develop digital assets for investors and target audience.


Key Initiatives Included:

Design and develop product packaging concepting and patient instructions for use.


“Howbridge has a straight-to-the-point focus on what matters most and what’s valuable. They are able to balance immediate needs and long term solutions quickly and effectively. Their team had really great ideas for how to present our company to both investors and potential end-users.

That’s a great approach for startups. I will definitely continue to partner with Howbridge on Cadence and future ventures.”

   – Samantha Miller, Co–founder & COO, Cadence Health

A brand built for international growth.

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Successful human factors studies.

Seed to Series B Completion.

Brand line extensions to OTC and Rx product.

From the moment we began working with Howbridge, they truly served as members of our team. There is no task too large or small – from strategic conversations to the most tedious details, Howbridge delivers high-quality solutions to complex growth problems.