How StoneTurn Achieved Global Market Expansion

A fast-growing advisory firm wanted to compete at a higher level, expand into new markets, and evolve beyond being the “best-kept secret” in consulting.

 

StoneTurn partnered with Howbridge to clarify its brand position, strengthen its market presence, and build a scalable growth platform that supported international expansion, talent growth, and new business opportunities.

How Howbridge Helped:

Howbridge embedded alongside StoneTurn leadership as a strategic growth partner—working across brand positioning, partner alignment, business development, culture, recruitment marketing, and digital expansion.

Together, we helped transform the firm from a respected niche player into a globally recognized advisory brand positioned for long-term growth.

Key Growth Results:

7 Expanded into 7 new countries & global markets.
↑50 Ranked in Vault’s Top 50 Best Consulting Firms to work for. (Previously unranked).
80% Headcount increase. Tripled headcount while strengthening talent attraction & retention.

The Challenge:
Evolve the firm’s positioning, visibility, and growth infrastructure to compete on a larger global stage.

StoneTurn had built a strong reputation delivering high-level advisory services across regulatory, risk, compliance, investigations, and dispute consulting. But as the firm grew, leadership recognized the need to evolve its positioning to compete for larger opportunities, attract top-tier talent, and support expansion into new practice areas and international markets.

A newly hired CMO needed a strategic growth partner that could bring both high-level thinking and hands-on execution across branding, marketing, culture, and business development.

The challenge wasn’t simply visibility. It was defining what truly made StoneTurn different—and building the systems, messaging, and market presence needed to scale with clarity and confidence.

Key Deliverables

Guided by our Core 4 Operating System™, we worked alongside leadership to address the organization's most pressing growth challenges. The following key deliverables were implemented across people, process, performance, and market engagement to improve efficiency, strengthen customer experience, and position the company for long-term success.

Core 4

FOSTER A CULTURE
OF GROWTH

  • Leadership Alignment Workshops
  • Internal Brand Alignment
  • Recruitment Marketing Campaigns
  • Employer Brand Development
  • Culture & Anniversary Campaigns

OPTIMIZE FINANCIAL
DRIVERS

  • Business Development Support
  • Practice Area Expansion Strategy
  • Growth Planning & Strategic Positioning
  • Revenue Opportunity Alignment

DRIVE HIGH-VALUE
ENGAGEMENT

  • Website Strategy & Digital Expansion
  • Integrated Marketing Campaigns
  • Thought Leadership Promotion
  • Recruitment Campaigns
  • Business Development Materials
  • Multi-Channel Campaign Execution

OWN YOUR
MARKET

  • Brand Positioning
  • Messaging Framework
  • Rebrand & Visual Identity Evolution
  • Market Expansion Strategy
  • Competitive Differentiation
  • Value Proposition Development

Key Initiatives (4)

Market Expansion

Repositioned the firm for domestic and international growth by evolving StoneTurn’s brand, messaging, and market presence to support expansion into new territories, practice areas, and larger client opportunities.

Key Deliverables:

  • Brand Positioning
  • Messaging Framework
  • Website Strategy
  • Market Expansion Planning
  • Practice Area Positioning

Competitive Differentiation

Clarified what made StoneTurn uniquely valuable in the market by developing positioning and messaging that highlighted the firm’s culture, expertise, and strategic approach.

Key Deliverables:

  • Value Proposition Development
  • Competitive Messaging
  • Partner Workshops
  • Brand Storytelling
  • Thought Leadership Strategy

Talent Attraction & Retention

Built a culture-driven employer brand that helped attract top-tier talent and reinforce StoneTurn’s people-first identity during a period of rapid growth.

Key Deliverables:

  • Recruitment Campaigns
  • Employer Branding
  • Internal Communications
  • Anniversary Campaign Development
  • Talent Marketing Assets

Market Visibility

Launched integrated campaigns and digital initiatives that elevated brand awareness, strengthened market perception, and supported business development across multiple practice areas and geographies.

Key Deliverables:

  • Integrated Marketing Campaigns
  • Digital Marketing
  • Business Development Collateral
  • Campaign Strategy
  • Content Development

Market Expansion

Repositioned the firm for domestic and international growth by evolving StoneTurn’s brand, messaging, and market presence to support expansion into new territories, practice areas, and larger client opportunities.

Key Deliverables:

  • Brand Positioning
  • Messaging Framework
  • Website Strategy
  • Market Expansion Planning
  • Practice Area Positioning

Competitive Differentiation

Clarified what made StoneTurn uniquely valuable in the market by developing positioning and messaging that highlighted the firm’s culture, expertise, and strategic approach.

Key Deliverables:

  • Value Proposition Development
  • Competitive Messaging
  • Partner Workshops
  • Brand Storytelling
  • Thought Leadership Strategy

Talent Attraction & Retention

Built a culture-driven employer brand that helped attract top-tier talent and reinforce StoneTurn’s people-first identity during a period of rapid growth.

Key Deliverables:

  • Recruitment Campaigns
  • Employer Branding
  • Internal Communications
  • Anniversary Campaign Development
  • Talent Marketing Assets

Market Visibility

Launched integrated campaigns and digital initiatives that elevated brand awareness, strengthened market perception, and supported business development across multiple practice areas and geographies.

Key Deliverables:

  • Integrated Marketing Campaigns
  • Digital Marketing
  • Business Development Collateral
  • Campaign Strategy
  • Content Development

Market Expansion

Repositioned the firm for domestic and international growth by evolving StoneTurn’s brand, messaging, and market presence to support expansion into new territories, practice areas, and larger client opportunities.

Key Deliverables:

  • Brand Positioning
  • Messaging Framework
  • Website Strategy
  • Market Expansion Planning
  • Practice Area Positioning

Competitive Differentiation

Clarified what made StoneTurn uniquely valuable in the market by developing positioning and messaging that highlighted the firm’s culture, expertise, and strategic approach.

Key Deliverables:

  • Value Proposition Development
  • Competitive Messaging
  • Partner Workshops
  • Brand Storytelling
  • Thought Leadership Strategy

Talent Attraction & Retention

Built a culture-driven employer brand that helped attract top-tier talent and reinforce StoneTurn’s people-first identity during a period of rapid growth.

Key Deliverables:

  • Recruitment Campaigns
  • Employer Branding
  • Internal Communications
  • Anniversary Campaign Development
  • Talent Marketing Assets

Market Visibility

Launched integrated campaigns and digital initiatives that elevated brand awareness, strengthened market perception, and supported business development across multiple practice areas and geographies.

Key Deliverables:

  • Integrated Marketing Campaigns
  • Digital Marketing
  • Business Development Collateral
  • Campaign Strategy
  • Content Development

Solution:
Align brand, culture, and market strategy to build a scalable platform for long-term growth.

StoneTurn’s growth required more than marketing support—it required alignment across positioning, leadership, culture, and execution.

Howbridge worked shoulder-to-shoulder with firm leadership to help define the company’s purpose, sharpen its market position, and build the infrastructure needed to support sustainable growth. By aligning branding, recruitment, digital presence, business development, and strategic messaging, the firm was able to compete for larger opportunities while expanding into new markets and practice areas.

The result was a stronger global brand, accelerated growth, and a more scalable platform for the future.

From the Client

“From the moment we began working with Howbridge, they truly served as members of our team. There is no task too large or small—from strategic conversations to the most tedious details, Howbridge delivers high-quality solutions to complex growth problems.

Together, we built a solid platform to grow a world-class professional services brand of which I am very proud.”

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