How MassBay Community College Built a Movement
MassBay Community College’s Institute for Trauma, Adversity, and Resilience in Higher Education set out to create meaningful change around trauma-informed practices within education and communities.
Howbridge partnered with leadership to help transform a research-driven initiative into a larger movement—aligning branding, communications, event strategy, and community engagement around a mission designed to create lasting impact.
How Howbridge Helped:
Howbridge worked alongside Institute leadership to clarify the organization’s value proposition, strengthen communications, build event visibility, and create a scalable platform for community engagement and awareness.
Together, we helped position the Institute as a leading voice in trauma-informed education while supporting the launch of a first-of-its-kind conference designed to attract educators, researchers, and changemakers from around the world.
Key Growth Results:
MassBay Community College
The Challenge:
Transform research into a movement for change.
The team at MassBay’s Institute for Trauma, Adversity, and Resilience in Higher Education had established deep expertise in trauma-informed practices, resilience, and educational research. But creating widespread awareness and lasting change required more than expertise alone.
The challenge was building a platform capable of engaging educators, institutions, community leaders, and stakeholders around a shared mission—while creating a professional and scalable presence for a rapidly growing initiative.
Key Deliverables
Guided by our Core 4 Operating System™, we worked alongside leadership to address the organization's most pressing growth challenges. The following key deliverables were implemented across people, process, performance, and market engagement to improve efficiency, strengthen customer experience, and position the company for long-term success.
FOSTER A CULTURE
OF GROWTH
- Executive Team Collaboration
- Leadership Alignment
- Community-Building Strategy
- Organizational Planning Support
OPTIMIZE FINANCIAL
DRIVERS
- Grant & Funding Support Positioning
- Partnership Development
- Sponsorship Strategy Support
- Strategic Growth Planning
DRIVE HIGH-VALUE
ENGAGEMENT
- Event Promotion Strategy
- Communications Platform Development
- Stakeholder Engagement
- Awareness Campaigns
- Community Outreach Communications
OWN YOUR
MARKET
- Brand Blueprint Development
- Value Proposition Development
- Movement Positioning
- Conference Positioning Strategy
Key Initiatives (4)
Solution:
Align mission, community, and communications.
Howbridge helped MassBay’s Institute for Trauma, Adversity, and Resilience in Higher Education transform academic expertise into a broader movement for awareness and change by aligning branding, communications, engagement, and event strategy into a unified platform.
By helping leadership communicate their mission more clearly and build stronger community engagement, the Institute expanded visibility, strengthened partnerships, and created momentum around trauma-informed practices within higher education and beyond.
From the Client
“So grateful we were referred to Mark & Jeff at Howbridge. The entire team are professionals who invest and share their expertise in helping clients articulate their vision and goals with warmth and intelligence.
We look forward to continuing the work together.”
