How ForCast Orthopedics Positioned Innovation for Clinical and Market Growth
ForCast Orthopedics was founded to transform the treatment of periprosthetic joint infection (PJI) through a proprietary targeted drug delivery platform designed to improve patient outcomes following joint replacement.
As the company prepared for fundraising and clinical advancement, Howbridge partnered with leadership to sharpen positioning, strengthen communications, and build a scalable market presence capable of supporting investors, clinical stakeholders, and future commercialization.
How Howbridge Helped:
Howbridge worked directly with ForCast leadership to help define the company’s value proposition, strengthen investor communications, and establish a professional market presence as the company stepped out of stealth mode.
Together, we helped position ForCast for fundraising, clinical growth, and deeper engagement with investors, surgeons, and early adopters.
Key Growth Results:
ForCast Orthopedics
The Challenge:
Position breakthrough technology for market readiness.
ForCast Orthopedics had developed an innovative platform addressing a major challenge within orthopedic care and joint replacement outcomes. As the company prepared to raise capital and advance clinical initiatives, leadership needed a clearer way to communicate the significance of the technology and the market opportunity surrounding it.
The challenge was building a professional market presence capable of engaging investors, academic audiences, surgeons, and commercialization partners—while positioning the company for long-term growth in a highly specialized healthcare market.
Key Deliverables
Guided by our Core 4 Operating System™, we worked alongside leadership to address the organization's most pressing growth challenges. The following key deliverables were implemented across people, process, performance, and market engagement to improve efficiency, strengthen customer experience, and position the company for long-term success.
FOSTER A CULTURE
OF GROWTH
- Executive Leadership Collaboration
- Strategic Growth Alignment
- Organizational Planning Support
OPTIMIZE FINANCIAL
DRIVERS
- Fundraising Support
- Investor Communications
- Commercialization Planning
- Growth Strategy Support
DRIVE HIGH-VALUE
ENGAGEMENT
- Website & Digital Presence Development
- Investor Communications
- Academic & Commercial Communications
- Stakeholder Engagement Strategy
OWN YOUR
MARKET
- Value Proposition Development
- Brand Positioning
- Competitive Positioning
- Market Opportunity Messaging
Key Initiatives (4)
Solution:
Align innovation, positioning, and growth strategy.
Howbridge helped ForCast Orthopedics bridge the gap between breakthrough medical innovation and market readiness by aligning investor communications, positioning, digital presence, and commercialization strategy into a focused growth platform.
By helping leadership clearly communicate the value and future impact of the technology, ForCast strengthened investor engagement, improved market visibility, and positioned the company for future clinical and commercial growth.
From the Client
“There are a number of companies in my portfolio, all in varying stages of development. It takes a concerted effort and team to move them forward each day.
For a number of years and companies, I rely upon Howbridge’s diverse skill set in preparing us for funding rounds and market entry. Their service and responsiveness is unmatched.”
