Leadership may be one of the most popular topics covered by self-development authors and business coaches. Still, several misconceptions persist in regard to what it takes to be a truly effective leader. In this blog post, we break down some of the most common leadership myths so you can feel more confident about your position […]
Taking stock of your past and learning from your mistakes is key to growing as a leader and encouraging innovation in your business ventures. Howbridge CEO Jeff Prag discusses 3 key lessons from his own experience. How do you encourage growth in your leadership and innovation in your business? Take stock of your past and […]
Listen here! Gone are the days when your biggest competitors are limited to those within your industry. In the world of digital marketing, personalized online shopping experiences and innovative customer service offerings, your biggest competitors are the brands your audience is already buying from. Here’s why. Who is your biggest competitor at this very moment? […]
When launching a new venture, it pays to be smart with your time and effort. That’s why developing a Minimum Viable Product (MVP) is so important. In this blog post, we explain what an MVP is and why you should consider investing in one. Imagine this… You have an idea for the perfect product—an app […]
When striving for growth, founders, executives and financial officers put an inordinate amount of focus on the consumer value proposition. But what if you shifted your focus to a value proposition that has a much more long-term impact: your ability to attract and retain top talent? The most important transactions you make in your business […]
Threats of artificial intelligence (AI) tools replacing humans in the workplace have increased once again thanks to the sudden popularity of ChatGPT, igniting a debate between those embracing the tools and those shunning them. But as we examine in this blog post, the human mind isn’t so easily replaced. “Should we trust the robots?” This […]
No matter how successful the endeavor, the leaders who possess the drive to keep moving forward are the ones who continue to win. In this article, we explain why “scrappiness” is a core value at Howbridge—a characteristic all founders should aim to embody. As the saying goes, if you’re not moving forward, you’re falling back. […]
Decision-making amid uncertainty is fundamental to the entrepreneurial process—but that doesn’t mean it comes naturally. Here are some ways you can train your brain to become more tolerant of uncertainty and lead your team to success even in the roughest seas. If there’s one thing we can be certain of in life it’s uncertainty. It’s […]
What do brands like Dove, Patagonia, IKEA and REI have in common? They are purpose-driven.
The fastest athlete in the world, also known as Usain Bolt, knows that one day someone will break his record. It will become harder for him to compete with younger and quicker rivals. Even Bolt broke the last record holder for the 100m.
