• What comes to mind when you think of the word “branding?” If you immediately thought of impactful logos, curated fonts and recognizable color pallets you’re not wrong.

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  • “Am I making enough sales to fuel my growth?” This is one of the most common questions startup founders and entrepreneurs ask themselves when growing a new venture.

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  • It goes without saying that knowing your customers is a crucial part of scaling a successful business. You know by now that you can’t paint every prospective buyer with the same brush...

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  • The fastest athlete in the world, also known as Usain Bolt, knows that one day someone will break his record. It will become harder for him to compete with younger and quicker rivals. Even Bolt broke the last record holder for the 100m.

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  • Far too often I hear clients (and prospects) tell us: “If I didn’t have to spend so much time explaining what we do, we could spend more time finding solutions and increase our sales”

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  • Pricing your product or service is one of the most important (and difficult—let’s not sugar coat it) decisions you’ll make as a business owner. The pricing model you choose will impact virtually every part of your business. Most importantly, your customers. Your pricing needs to reflect the cost to create your product or service, your […]

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